Rosa is a marketing expert with over 15 years of international experience. Over the course of her career, she held various positions as an advertising executive in the world´s finest media and creative agencies. She advises C-suite leaders on branding and communication strategy. Rosa holds a PhD in business administration and an executive MBA in creative leadership. In her research she explores how strategic marketing can accelerate growth, how digitalization increases efficiency and how leadership drives business transformation. She is currently based in Munich.
Rosa Kriesche-Küderli
Committee Chair
Chair of EWoB Research and Communication Committee