Zeynep has a diverse corporate career, 15 years of which in C level roles and in geographies ranging from Americas to Europe to Asia. In her most recent role, she led 14 brands across 150 markets as Arcelik Chief Marketing Officer. Previously, she also served at Unilever, where most recently she was the Global Vice President of the Omo brand, based out of London.

Zeynep currently leads her own business as a Board Strategy and Marketing Advisor. She is a Non-Executive Director for the Dogtas Group, as well as Advisor for education and technology start-up Twin Robotics and Science. Her non-profit board roles include Board Member of the Futurists Society of Turkey, and member of Northwestern University Family Council.

Zeynep was recognized by Advertising Age as one of the 20 ‘Women to Watch’ in Europe in 2020.